If you are a blogger or a business owner, then in order for you to be successful you may need to formulate some short term and long term goals. It is important to aim for something, because otherwise you may stop being as competitive as you might be right now. Even a very successful website might start losing visiting if it will not do anything to acquire new visitors. You may want to define a short term goal as something you want to achieve within a year, while a long term goal as something you want to achieve within the next few years. Make sure you keep track of whether you are fulfilling your goals or not.