You know the sinking feeling when you find out you left your wallet, keys and lipstick in your OTHER handbag! And how many times your cell phone kept ringing but you just could not find it no matter how hard you dig into your handbag?

Insjö bagINbag (others might call it Bag Organizer) will solve many handbag-problems at a time. You can handily transfer all your daily essentials in one go, find your phone instantly when it rings, and grab your keys easily with Insjö clip key ring attached to its key pocket.