All those who are in the online business know the importance of Search Engine Optimization (SEO). It is the SEO strategy that takes your site to the top of Google’s organic search rankings and makes it visible to the relevant visitors. This is followed by driving traffic to your website and converting them into leads, which ultimately results in earning revenue.
The entire exercise sounds simple, but it actually involves an intimidating degree of complexity. Not many people are equipped to handle it by themselves and need the assistance of a good digital marketing agency in India to devise a successful SEO campaign for them.
Any good SEO India company makes it look simple by breaking the entire campaign into three major components. These three components are content, links, and social media.
Content is always an important part of any on-site strategy. Each and every piece of content that is available on site should be relevant and of top-notch quality. You can’t succeed in any SEO campaign by following shortcuts. The route taken should be solid and foolproof. All the articles and blogs posted should aim at engaging the readers and should be updated regularly with fresh and valuable content. They should not be posted with the sole aim of getting noticed by search engines. It’s the meta content that is meant solely for the browsers and web crawlers. So, Meta Titles, Meta Keywords, URLs, and Meta Descriptions, which are also ‘content’, should be devised as per the SEO best practices.
Any digital marketing agency in India would lay huge emphasis on off-site authority building. It means to build your presence on other reputable sites, which provide inbound links to yours. This proves your authoritativeness and helps you rise up in rankings in the search engine results. It is essential to see that this exercise is done genuinely as any spammy or unnatural link building can only land you in trouble. Few of the most efficient ways of building genuine backlinks are publishing high-quality content that is worth sharing, guest blogging, press releases etc.
Social Media Campaigns
Social chatter today helps in establishing any page’s authority, which in turn helps in boosting its rankings and increasing traffic. Any SEO India professional should keep few things in mind while dealing with social media campaigns. The very first thing they should take care of is that it’s not just the presence that should be there on the social media sites. It should be an active presence by using these platforms to interact with the customers. The second thing that should be kept in mind is that you don’t need to be present on each and every social platform. Instead, choose the ones the suit your niche and then concentrate on making your presence felt there. There are a few social platforms like Facebook, Twitter, Google+, and LinkedIn where everyone wants to be present. Other than this, just focus on the platforms that suit your business niche and utilize them to the maximum by being actively present there.
The key elements of search optimization have evolved a lot in the past few years and the evolution process is still in progress. The changes happen to keep in tune with what becomes relevant. Earlier, it was only the matching volume of keywords or the links that search engines like Google used to take into account. Now with a more advanced algorithm in place, Google looks for matching the context of a search and the user intent.
The search algorithms are powered by machine learning toolkit and thus the SEO strategies need to be devised keeping all this in mind. The SEO companies are aware of all these changes happening in the search algorithms and have the knowledge of the required tools and techniques. Taking their help will ensure that they will design a successful SEO campaign keeping in mind the latest SEO best practices.