Every business owner will want to advertise his business at some point. There are many ways to advertise and the most important thing is the design of ads. One of the things you will need to decide is what to include on your ads. There are many experts that say that the word ‘FREE’ attracts a lot of potential customers. I am pretty sure that this might be the case. After all, most people appreciate receiving something for free. The question that you should ask yourself is whether your business is able to offer anything for free. Think about it for some time, because this might be the key to success.