Shopify provides you with an easy-to-use platform compared to other e-commerce platforms. But, is it as easy as they make you believe? Well, NO. It has different apps, options, and possibilities and, it also calls for work. Don’t expect to start selling products just because you run your business on Shopify.
If you have consulted and determined that this is your best e-commerce platform, your cell phone repair Danforth background notwithstanding, you are in the right place. In this article, we outline where the work is – the areas and elements that will result in the success of your venture.
- Email automation
This is the smartest and the only way to go about email marketing. Since your e-commerce business relies on having a reliable email strategy, the use email automation tools is right up your alley.
For the best email automation strategy, keep in mind that the use of email to communicate with your customers presents an invaluable window for building great relationships with your audience. So, use a tool that gives you customer insights, as well as email templates that promise to drive up sales through unrivaled lead generation.
While using email automation, focus on selling to people interested in your products. You should also consider sending reminder emails to people who abandon the cart.
Also, upgrade your customer experiences by communicating. Have a mobile environment that encourages fast responses.
- Use customized and premium themes
While Shopify comes with basic themes that work well when you don’t have enough money, it also comes with crisp, classy, and contemporary themes which will give your site a professional look.
For that, you have to invest your money to ensure that yours is a unique theme, unlike any others.
The beauty of an e-commerce store tells a story, and it also tells buyers how serious you are about quality. So, look through the available themes for inspiration and then tweak the designs to match what you want. You cannot stand out from the crowd if you don’t customize your website.
- Free Apps
While starting out, you should consider using the free and intuitive apps provided. The apps facilitate emailing, help in inventory management and also send purchase orders, while split testing pricing. The apps are life, time and money savers. But, for the best services and function of the website, you will have to buy apps available on premium. Don’t forget that you have to spend money to make money.
- Sell more products
If you want to sell more, have more products in stock. Also, increase your range of products. A customer will find something they didn’t know they were looking for if you have it in stock. If you are selling books, be like Jeff Bezos and sell all kinds of books under the sun. Selling more products increases your engagement, and it also helps you sell more.
- Focus on customer retention strategies
For this, you have to please your first-time customers because they are the ones who will bring in more buyers. Since people trust other buyers, you should invest in creating a high-class customer service delivery.
For customer retention,
- Send emails regularly and be responsive on your social media pages.
- Delight your customers with surprises and discounts for repeat customers.
- Use the best packaging
- Send reminders for abandoned carts
- Email retargeting
- Send birthday wishes
- And, run giveaways or create a customer loyalty program.
- Lastly, don’t take negative comments negatively.
- Maximize the PPC ROI using Google AdWords to publicize new products
Be mobile, running your business on the go. You need to be flexible to start selling and make your business work for you by fitting it around your life plus your errands.
- Implement money management strategies that work for all and ones you can